Those days, when the iPhone with a larger display was talked about,was only rumors, continually sounded confident that the output of these smartphones from Apple will encourage Android users to switch to iOS. Two months after the start of sales of the iPhone and the iPhone 6 6 Plus this forecast can be checked in practice than the analytical and engaged experts of CIRP. The result was quite unexpected.
To begin, recognize one simple but important fact. Most of the increase in the iPhone display waited by the owners of smartphones from Apple, looking enviously at the camp of users of Android-devices. This is confirmed by CIRP, which analyze a period of 30 days after the start of sales of the new generation of smartphones American company. For clarity, the same period of comparison is taken after launching iPhone 5s and iPhone 5c.
As can be seen from the chart below, over 80% of iPhone 6 or iPhone 6 Plus buyers were previously one of the previous owners of smartphones Apple. The proportion of former Android users has exceeded 10% of buyers of new iPhone, as far as can be judged from the image. For the new Apple smartphone generally have a tendency to decrease the number of users upgrading to iPhone from another platform. At least the first 30 days after launch.
At the same time a year ago, only 65% of iPhone owners upgraded to the new device, and the number of Android users and ordinary mobile phones, decided to move to iOS, was much more. It has proved to CIRP and other interesting information. So, iPhone 6 Plus 31% chose the former Android users and 25% of the owners of previous generations of iPhone. All the others have opted for a more compact 4.7-inch iPhone 6. This is confirmed by recent statistics. In addition, this year the former owners of Android-based gadgets pass it on flagship devices Apple. Their number is 85%. A year earlier, only 52% of people from camps Google prefer iPhone 5s other smartphones Apple, available for sale.
One task performed flawlessly Apple – the company managed to stop the outflow of users wanting to have a smartphone with a large display. CIRP data confirm this. However, the predicted migration of Android users on the iPhone 6 and iPhone 6 Plus is not yet implemented on the scale on which you can count on. Perhaps this is just the calm before the mass migration to iOS, which restrains the high cost of smartphones Apple