Apple overtook Google and Coca-Cola within the rating of the most costly manufacturers on this planet . In keeping with the survey by using the consulting agency Interbrand, the price of the iPhone maker has elevated throughout 2013 by means of 28 %, which allowed Apple to turn out to be the most costly model on the earth: its price is estimated at $ninety eight billion.
Model search massive confirmed even larger boom charges (34 %) and took 2d location with $ninety three billion the earlier chief Coca-Cola has been shifted to the 0.33 place rankings : a price of $seventy nine billion 213 million producer of carbonated beverage for the primary time the closing 10 years has misplaced the primary position in relation to model , and Google has by no means climbed so excessive .
The highest 5 most beneficial manufacturers on the planet additionally contains IBM ($seventy eight billion , +four %) and Microsoft ($fifty nine billion, +three %). They’re adopted by using Normal Electrical ($forty six billion , +7%), McDonald’s ($forty one billion, +5%), Samsung ($39 billion , +20%), Intel ($37 billion , -5% ) and Toyota ($35 billion , +17 %).
From the Eastern automaker at the back of manufacturers Mercedes-Benz ($31 billion, +6 %) and BMW, which occupy eleven and 12 positions , respectively. Disney ($28 billion) is positioned on the 14th situation , Gillette ($25 billion) – on the sixteenth . The least pricey model model Louis Vuitton ($24 billion ) allowed him to take seventeenth situation , and no longer a lot of it in the back of a big H & M ($18 billion, 21 th) .
The ten most beneficial manufacturers on the planet by means of Interbrand:
- Apple – $ninety eight billion
- Google – $ninety three billion
- Coca-Cola – $seventy nine billion
- IBM – $seventy eight billion
- Microsoft – $fifty nine billion
- Common Electrical – $forty six billion
- McDonald’s – $forty one billion
- Samsung – $39 billion
- Intel – $37 billion
- Toyota – $35 billion
Interbrand was once based in 1974 and focuses on model consulting. Valuation of the corporate’s manufacturers made Interbrand by itself methodology.