Apple registered Passbook in the Patent and Trademark Office U.S. trademark. The company consolidated its copyright in the name of the application for coupons and tickets from a mobile platform iOS.
Passbook service works with the September 24, 2012 . It provides the ability to store the iPhone airline tickets , boarding passes , tickets to the movies , concerts and other events , bonus cards , discount coupons and gift certificates. Passbook does not yet support payments , but allows you to get rid of a large number of paper-based media. Moreover, it allows you to keep track of the various changes associated with coupon services and systems bonuses.
In order to provide services related to the Passbook, companies need to make relatively little effort , since his work is based on the generation of standard graphics QR-codes , which can recognize almost any camera or scanner cash register . However , users are still denied the opportunity to enter their own loyalty cards and coupons in Passbook.
On Friday, Apple has patented brand Passbook International Classification 035 :
Advertising, marketing and promotional services; promoting the goods and services of others by providing coupons, tickets, passes, rebates, gift cards, gift certificates, discounts, special offers, and vouchers for goods and services of others, and by distributing advertising material and providing information about the goods, services, events and activities of others; advertising and marketing services, namely, promoting the goods and services of others by providing links to the websites of others and enabling sales of gift cards and gift certificates of others.
The introduction of the service is though not a record in the U.S. , but has a quite impressive rates . Companies such as United Airlines, American Airlines, Starbucks and Target, Apple supported the initiative and introduced support for this system.