Apple online streaming music service has reached 20 million subscribers just 17 months after its release. As confirmed by the latest data published by Billboard, Apple Music has officially crossed the finish line of the 20 million paying subscribers. It is a very important achievement, considering that the service was launched only 17 months ago.
In September, Apple had officially announced the Apple Music numbers, talking about 17 million paying users. Three months later, these users have become 20 million and more closely approximate those “paying” of Spotify.
Eddy Cue confirmed the news, even talking about how the service is changing the music industry as a whole:
“It’s been quite a year,” says Cue. “We were thrilled to see that we could take [artists’] passions and drive them all the way to No. 1. Chance the Rapper, who we put on Apple Music exclusively, hit the top 10 on the Billboard charts [based on streams alone], and I can’t recall that being done before.”
And despite a mandate from Universal Music Group chairman Lucian Grainge, exclusives will continue in the near future “where appropriate,” adds Cue. “They work really well for everybody concerned — they’re great for the label, they work for the artist and for us.” But an across-the-board Apple policy concerning such promotions doesn’t exist. “It’s really about launching things,” says Cue. “Sometimes it makes sense to do that.”
Spotify remains firmly in the lead with 40 million paying subscribers. The fight gets interesting, also because a few days ago Apple has activated subscriptions to € 4.99 monthly for students …