After the rampant controversy mounted with the admission by Apple to have reduced the performance of the iPhone with batteries in an advanced state of wear, the company has finally decided to put a hand on the conscience apologizing publicly.
So much so that all the media have been talking about the issue for days, showing some favorable position and others their disagreement about it. What is quite clear is that perhaps Apple has not been transparent enough.
For that, the Apple team has taken good note. From the last hour of last day of yesterday new information is known about how they are going to face the subject. Good news for users of old terminals, Apple will reduce the iPhone battery change to $29 for a year to facilitate the transition and avoid the slowgate as much as possible.
The company launches a battle of measures that will solve this problem, just after the statement in which among other things we can read:
We’ve always wanted our customers to be able to use their iPhones as long as possible. We’re proud that Apple products are known for their durability, and for holding their value longer than our competitors’ devices.
[…] At Apple, our customers’ trust means everything to us. We will never stop working to earn and maintain it. We are able to do the work we love only because of your faith and support — and we will never forget that or take it for granted.
As can you see from the same statement Apple will launch a battery replacement program at a discounted. A move certainly due but that will hardly appease the controversy that has been hovering for days around the Apple headquarter.