Apple had an appointment today that had generated great expectation, since it was going to present the fiscal results of the most important quarter of the year, that goes from the end of September until December 31, 2016. In those little more than three months they are sold The new iPhone, just launched, and there are also the strongest sales periods of the year, both Black Friday and Christmas parties. Rumors about the “disappointing iPhone 7 sales slip to the bottom: Apple has sold more iPhone than anywhere else in its history with 78.3 million units sold, breaking the iPhone 6s record, Which already narrowly beat the iPhone 6. $78.4 billion in revenue, 13.1 million iPads sold and 5.4 million Mac for a quarter that again puts the company at the top.
The iPhone 7 proves so that everything said so far have been mere speculations that had little or nothing to do with reality. Rumors about the stagnation of production, the poor reception of the markets for their supposed little innovation and continuist design, the saturation of smartphone markets and their future little … All that is wet paper with these record numbers. But again there is a negative protagonist: the iPad. The Apple tablet not only fails to rise but continues with its unstoppable fall and remains with only 13.1 million units sold, figures that many would like but that are far from the 26 million units sold in the same Period of 2014.
The computers of Apple however and although the most pessimistic assured that the few renovations occurred in 2016 along with the problems of the new MacBook Pro were to weigh sales, have managed to improve the figures of the previous year, remaining at 5.4 million Of units sold. With all this Apple claims that revenues for iPhone, Mac, Services and Apple Watch have been the highest in its history.
In addition to the economic data, Tim Cook has also given some more details, as though the iPhone 7 has been the most popular device, demand for the iPhone 7 Plus has been so high that they have not been able to cover it during that quarter , Generating delays in sales and selling fewer devices than they could if they had enough production. Revenue for services, including iCloud and Apple Music, continues to rise at a very steady pace to $7.17 billion.