Apple to release devices on a tight schedule due to supply shortages

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KGI Securities analyst Ming-Chi Kuo has printed its new learn about, which leads to their expectations in regards to the manufacturing time period of more than a few merchandise Apple in 2012. He notes that as a result of the delays within the provide of some key elements of the brand new gadgets, the corporate must produce their units in a restricted time period, which might adversely impact the Firm's gross sales within the brief time period.



Delays in supply of parts affected manufacturing on a couple of Apple merchandise, together with an up to date iMac and the rumored iPad mini.

Our survey shows that Apple will take the wraps off quite a few new products in September and October. From a marketing and sales point of view, too many new products in a short period of time is not a positive thing. An interval of at least two weeks between different products is needed; otherwise the promotional campaign will lack a clear focus and shopping line management will become overly complicated, not good for a satisfactory shopping experience. The good news is that we think Apple is well aware of the situation and is doing what it can to keep each new product’s launch as isolated an event as possible.

According to Kuo, Apple is well aware of the situation, and the company will try to make a schedule of their releases to each of its product has received sufficient attention from buyers.

Last month, Kuo wrote that Apple will provide almost all of its new products in September. Now Kuo believes that Apple would update the first 21.5-inch iMac and 13-inch MacBook with Retina-display, then in mid-September will be released new iPhone and iPod touch. In October, Apple iPad present the revised and updated
iPod nano
, followed in the same month, followed by a release of iPad mini and 27-inch iMac.

 

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