The New York Put up&#a hundred and sixty;wrote an editorial about&#a hundred and sixty;Apple plans to launch its own television service. This service would be rolled out around Christmas this year, despite the poor negotiations with content providers. Apple would like to have full service in the hands and also to determine the price. The rumors about a television service will be closely followed by stories about a new Apple TV, possibly on March 7 along with the iPad 3 would be revealed.
However, the comments reported are from Apple in the text: "they want everything for no one round," says one close to the case. And the Cupertino company would not have lost his good habit of wanting to control everything.In essence, Apple executives would take the following speech "we decide the price, we decide the content."
“For months, Apple’s point man, Eddie Cue, has been leading talks with content providers, which have largely balked at the tech giant’s efforts to exert control over all aspects of the video service, including pricing, sources said.
Apple’s negotiating stance can be summed up as “we decide the price, we decide what content,” according to one source familiar with the talks.
“They want everything for nothing,” said another media executive, echoing similar tense negotiations Apple has had in the past with magazine publishers and music companies.”
And control Apple does not stop there: "They [Apple] wants to create the interface and they want to work with providers to manage bandwidth on the network."
It's not a surprise, Apple seeks to rethink the very concept of televisions. If we are to believe what is said here or there, the TV stations would be replaced by applications.
The media companies that Apple is negotiating with would disagree with the demands. Apple would increase the price and want to determine the content of the video service. "They want everything but give nothing back," an anonymous executive told The New York Post.
Apple would want to work with cable companies for the bandwidth for television services to determine and maintain. This would, according to a source of The New York Times have ensured that these companies from Apple's negotiations have taken.
And that's probably what should scare the industry who do not want to open Pandora's box of a market estimated at $ 150 billion per year.
Apple is not the only company to focus on the pay-TV sector. Sony and Echostar also watch this market with greed and also seek to commercialize such offers on the web.
But with the success Apple has encountered on the market for online music and seen how it has revolutionized the telecommunications industry, it is more than ever as the "ugly duckling".
Interestingly forward by the NY Post, this project would take priority over his television. The two go hand in hand, but the Apple TV would initially be a guinea pig for this new service after all.
Apple would launch the service by the end of the year, but negotiations patineraient. Anyway, send to upset the industry is not easy. Google is now learning the hard way.
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