Apple has launched a trial basis in the U.S. exchange program of the old iPhone to the new smartphone. The so-called trade-in service allows customers to bring to the store outdated model number (for example, iPhone 4 or iPhone 4S) and exchange it for a newer (iPhone 5) with an additional charge. We also learned that the program is to be called “iPhone Reuse and Recycle Program”.
According to media reports, the program operates in a separate Apple Store – retail stores Apple. You can bring the old phone into the store where an Apple employee will appreciate its value. The amount will be credited to the gift card, and it can be spent on the purchase of a new phone. Cash out from the map can not be.
In evaluating the iPhone Apple employees to take into account factors such as the color of the body and damage. The program is open only to smart phones in working condition. For the 16-gigabyte iPhone 4 and iPhone 4S, the company offers an average of $120 – $200, 16-gigabyte iPhone 5 – $250, and undamaged iPhone 5 16GB around $279.
What fate awaits smartphones handed users in the stores is unknown. Sources say that the phones were put in a bag and “somewhere to send.” It is possible that the device repaired and send for re-sale marked “refurbished”.
Apple has not made any official statements about the exchange, although information about the program hit the media at the beginning of June. Rumors about the launch of the service went since then, both on the conference call, Apple CEO Tim Cook said that he was not opposed to trade-in. “I see that sellers are doing it and I like the aspect of environmental protection,” - he said. Such a program to replace the old to the new iPhone already exist in the U.S. and European retailers and mobile operators – for example, Best Buy, Verizon Wireless and AT&T.
In addition to cleaning warehouses from previous generations of iPhone and stimulate sales of new smartphones through its own stores, plus trade-in may be an increase in the number of visitors Apple Store in general.
It is assumed that Apple will publicly present the program in September. Most likely, it will happen during the presentation of iPhone 5S and iPhone 5C, which is rumored to be scheduled for September 10.