Apple sent out an invitation to the Chinese media to a special event to be held in Beijing on September 11. Rather, it is about the announcement of two new smartphones – top-end iPhone 5S and medium size of the iPhone 5C. On the day before, on September 10 , the company will conduct a formal presentation at the corporate headquarters in the United States .
Invitation to Chinese media looks the same as for the U.S. . And despite the fact that the invite coming with the slogan ““This will have to brighten everybody’s day” does no longer point out smartphones iPhone, all of it comes right down to this . Coloured circles – yellow, inexperienced, orange, white , purple, red, lilac, blue and blue – don’t forget that the cell running machine iOS 7 used to be an entire redecorate , which tends to the colourful design .
Analysts imagine that the separate presentation of the brand new iPhone in China is expounded to the conclusion of partnership agreements between Apple and China Cell – the arena’s biggest cell community operator. The subscriber base of the latter has greater than 740 million customers, greater than the entire selection of subscribers dwelling in the USA and Europe.
Except now, the unique proper to promote the iPhone in China owned via two operators – China Unicom and China Telecom. These mobile suppliers to supply get admission to best to the Apple 20 % of possible customers. On the other hand, the entire prime patrons are in ” Property” China Cell, and , it appears , the friendship between Apple and the biggest supplier now not best in China , however in all places the sector, has already begun.
Apple CEO Tim Cook dinner twice this yr visited China and met with Xi Guohua, chairman of China Cellular: « We’re within the means of energetic negotiation , even supposing each events desire a sure end result . There are a variety of industrial and technological concerns that take time to unravel . ”
Apple desires an settlement with China Cell, in any case iPhone in China , the sector’s greatest cell market is vulnerable within the face of Samsung units and merchandise of native manufacturers like Lenovo, ZTE, Huawei, Xiaomi, Meizu. Trade specialists agree that getting ready for the discharge of the iPhone 5C will to find nice demand in China.