Beats Electronics gets $60 million for music streaming service

13.01.11 Iovine Beats Electronics gets $60 million for music streaming service

Beats Electronics, known from the headphones, is planning a streaming music service under the name ‘Daisy’ to set. The company has given $60 million of investment recruited and interviewed Tim Cook, Apple CEO.

The new music Daisy goes late 2013 and will be officially launched as a separate company to operate. It is unknown how Beats Electronics the new music form would go, but the technology for a music service, the company has been in the house met . In July 2012, took almost the entire Beats music streaming service MOG on. Only the music business that serves targeted ads were not adopted.

Daisy will be faced with competition from other music streaming services like Spotify ,  Pandora and Rdio. The sixty million dollars Beats has been picked among others from Len Blavatnik, owner of Warner Music.

The CEO of Beats Electronics, Jimmy Iovine, and Tim Cook met late February and talked about the Daisy project. Eddy Cue, involved in the iTunes Music Store, added , consistent with Reuters, additionally within the dialog, which Prepare dinner his pastime in Beats Electronics’ new tune indicated. There have been throughout the decision no offers were concluded between Apple and Beat Electronics.

Apple Chief Govt Tim Prepare dinner met with Beats CEO Jimmy Iovine throughout a seek advice from to Los Angeles in late February to search out out extra about Beats’ “Mission Daisy”, a song subscription carrier the corporate introduced in January however with scant element, the sources stated.

Apple’s Web merchandise chief Eddy Cue, a key participant in putting in its iTunes Song Retailer, additionally joined the assembly, at which Prepare dinner expressed pastime in Daisy’s trade variation and its rollout plans, even if the 2 didn’t talk about specifics of a deal, the sources stated. 

In an prior interview with AllThingsD gave Iovine that he had in 2003 with Steve Jobs a couple of subscription provider for a tune provider talked. The previous Apple CEO wished when in accordance Iovine the track business shouldn’t be sufficient to pay for a song streaming provider to proceed. The talks with Apple are placing as a result of shareholder of HTC Beats Electronics and in addition competes with Apple within the smartphone market.

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