Beats Electronics, known from the headphones, is planning a streaming music service under the name ‘Daisy’ to set. The company has given $60 million of investment recruited and interviewed Tim Cook, Apple CEO.
The new music Daisy goes late 2013 and will be officially launched as a separate company to operate. It is unknown how Beats Electronics the new music form would go, but the technology for a music service, the company has been in the house met . In July 2012, took almost the entire Beats music streaming service MOG on. Only the music business that serves targeted ads were not adopted.
Daisy will be faced with competition from other music streaming services like Spotify , Pandora and Rdio. The sixty million dollars Beats has been picked among others from Len Blavatnik, owner of Warner Music.
The CEO of Beats Electronics, Jimmy Iovine, and Tim Cook met late February and talked about the Daisy project. Eddy Cue, involved in the iTunes Music Store, added , according to Reuters, also in the conversation, which Cook his interest in Beats Electronics’ new music indicated. There were during the call no deals have been concluded between Apple and Beat Electronics.
Apple Chief Executive Tim Cook met with Beats CEO Jimmy Iovine during a visit to Los Angeles in late February to find out more about Beats’ “Project Daisy”, a music subscription service the company announced in January but with scant detail, the sources said.
Apple’s Internet products chief Eddy Cue, a key player in setting up its iTunes Music Store, also joined the meeting, at which Cook expressed interest in Daisy’s business model and its rollout plans, although the two did not discuss specifics of a deal, the sources said.
In an earlier interview with AllThingsD gave Iovine that he had in 2003 with Steve Jobs about a subscription service for a music service talked. The former Apple CEO wanted when according Iovine the music industry is not enough to pay for a music streaming service to proceed. The talks with Apple are striking because shareholder of HTC Beats Electronics and also competes with Apple in the smartphone market.