Rumors have been confirmed and BlackBerry puts an end to his career in manufacturing smartphones after its heyday, zenith and nadir drift over the last ten years. It was a matter of time, once abandoned the development of its own operating system, BlackBerry 10 who wanted to change the mobile landscape in January 2013 and finished consummating the catastrophe incapable historic brand to regain ground retail consumer hoarded iOS and Android, and powerless to hold corporate and government sales that were once almost exclusive than it was RIM territory.
John Chen, CEO of BlackBerry that came as a technocrat able to reverse the situation, has been responsible for signing the parting words of the manufacture of terminals. The truth is that the outlook for the company looks in Aramaic, since its previous bet was to focus on hardware and let the software came from Android. The move did not work out.
The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital.
BlackBerry CEO John Chen said in a statement that “the company plans to finish all the internal development of hardware and outsource that function to partners.”
This will allow us to reduce capital requirements and improve return on investment, “said the top executive of the Canadian corporation.
The company announced today the first agreement for the production by another company of a mobile phone with the BlackBerry brand. BB said it has reached an agreement with the Indonesian company PT Telekomunikasi Indonesia Tbk for the creation of the joint venture PT Merah Putih BB, which will produce software for mobile and Indonesia.
We are reaching a turning point in our strategy. Our financial base is strong and our software support is consolidating, “he said.
BlackBerry explained that from now on, whose main objective is that this software division generate a growth of 30 percent. Technology firm recently launched a new model terminal, the DTEK50, based on the Android operating system and manufactured by Alcatel.
The hardware business will be outsourced from now, as it did the company with its last terminal, manufactured by TCL in a move that saw the consolidation of a trend: BlackBerry left behind your software, your hardware, and pride. Which perhaps had some left over when planted in the market with its PlayBook tablets, for example with the slogan “Amateur hour is over”. The reality, who passed implacable braking was that Apple or Samsung swelled to sell PlayBook tablets while never happened insignificance.