Facebook has agreed to buy the application developer Onavo. Details of the transaction were not disclosed , but according to the site Calcalist, the social network for the company to pay $150 – $200 million
Founded three years ago, the startup has developed software that reduces costs for the user on the mobile Internet by making better use of data. After closing the application will remain an independent brand. The weak point of Facebook in 2012, analysts described the scope of mobile and advertising, which resulted in significant fluctuations in the company’s shares .
Office Onavo will become the new headquarters of the social network in Israel. According to some sources , about 30 employees will be a start to work in the new department Facebook.
“Three years ago we started Onavo to help users of technologies and companies to work more effectively in the mobile world . Today, we are ready to take a new step to make more , supporting the mission to unite the world Facebook , “- said in a statement Onavo.
Industry Onavo, based in 2010 , is split into two primary areas : functions for odd customers to optimize cellular units working iOS and Android , and analytical construction for cellular firms who wish to to find out the extent of success they produce functions.
Analysts imagine that the improvement of Onavo will enable Fb advertisers to higher assessment the effectiveness of selling merchandise within the cellular social community .