Google received the title of the most expensive brand , should the rating of the British research company Millward Brown Optimor. The brand has risen over the year by 40 %, which allowed to shift from first place Apple, which held the lead for three consecutive years .
Millward Brown Optimor estimated the cost of Google over the past year to $159 billion ( in 2012 – $114 billion , Apple – $148 billion ( in 2012 – $185 billion ) . The rating included 100 brands. Their total cost – $2.9 trillion .
Google topped the BrandZ ranking in 2007-2010 , then intercepted championship Apple. Manufacturer of electronic devices as before attracts millions of customers ( six months to March 2014 the Apple first bought 60 million) , but the lack of revolutionary new products and increasing competition have played against him , say in the MBO. Significance as Google, according to experts, for users is steadily increasing . As the managing director of Millward Brown Optimor Nick Cooper , Google took the lead , as did the rate of innovation .
“Google Glass, investments in artificial intelligence and many agreements. Android operating system is now used in various products. For example, it is in the cars , “- he explained.
The top ten also includes brands such as IBM, Microsoft, McDonald’s, Coca-Cola, Visa, AT&T, Marlboro and Amazon. In the top- 100 hit and two Russian companies . Sberbank has taken place 75 with a $ 12.64 billion (-0.1%) , dropping to five positions . MTS brand rose by 14% to $ 12.18 billion and rose by two notches to 80th place.