According to analyst Scott DeWitt from agency Morgan Stanley reported that search engine in iOS costs Google $1 billion. Such sum Internet giant pays Apple annually for placement of your default search engine on a mobile platform iOS.
Such cooperation, according to analysts, it is advantageous to both parties – Google earns revenue from advertising, and Apple, in turn, is a great reward for accommodation search engine in iOS. Search Google by default in Safari since the launch of the first version of the operating system iOS, that is, for the past six years.
Earlier, one of the analysts said that Apple gets 75 cents for every dollar earned by Google from the sale of advertising in iOS. However, later, Apple and Google have decided that it would be easier to pay a certain amount for each device, which is a basic Google search. At the moment, Google annual allocations in favor of Apple make a billion dollars, and with the growth of sales of devices on the iOS platform is growing and the amount of deductions.