We could call it the saga of iOS 6, because some companies that measure web traffic, just to get publicity, are fighting on the rate of growth of Apple devices with iOS 6. It started last week Chitika stating that the release of the app’s native Google maps did not lead to a surge in updating Apple devices to iOS 6.
Two days ago, however MoPub has published a graph showing a 29% increase in the rate of adoption of iOS 6 on horseback last weekend.
“Thursday, December 20th marks the first full week of Google Maps’ availability in the Apple App Store. To determine the impact of Google Maps on iOS 6 adoption, Chitika Insights conducted a research study analyzing the trend in adoption rates since the applications’ release, along with mapping the OS’ adoption rates since its debut on September 19th, 2012 for added context. Following Google Maps’ release, Chitika Insights observed iOS 6 usage remain fairly flat from midnight on December 13th to midnight on December 17th 2012.”
In essence, the diversity of the data would be found in the fact that Chitika measure only the web traffic in the U.S. and Canada, while MoPub measured the entire world traffic, so even counting the more than two million iPhone 5 sales in China and other Asian countries during the weekend.