Charlie Rose, the popular journalist, has returned to collect information on the subject Apple, after analysis in 60 minutes on the developing world in Cupertino, returns to the fray, this time with a very interesting interview with Jony Ive, chief designer Apple takes many years in the company and who is considered a champion of clean designs iOS and Apple products hand with the late Steve Jobs. Jony Ive actually was a signing of the latter, who fell in love the way Sir Jonathan Ive seen the world of design in combination with technology. We tell you what Jony has pulled about his relationship with Steve Jobs.
The interview began referring to the requirements that Apple kept intact for their employees, that is, those aspects that an employee must shine enough to be considered in a selection process in order to work at Apple. Apple seeks thereby creating a culture around innovation and design, not only money, a kind of ties that link the user and device, a way to make everything more spiritual.
We’re very clear about the hierarchies here. Our job isn’t to make money for Apple. Our job is to make the best products that we can. We trust if they are good and we trust if we are competent and we do our jobs in trying to describe them and we are competent in making them, they will be attractive and bought. They will be bought in volume and we will make money.
They also left room for curiosities, Jony Ive said that once he and Apple CEO Steve Jobs went shopping to Italy and spoke about the changes that had occurred in the world of design and sales, how He is beginning to prevail design, to be a feature to consider each of the products, whatever the purpose.
He also told how in his early days working at Apple, how was please with their designs to former Apple CEO Steve Jobs. However, they did not like at all their thoughts, because they believed that was very concerned about pleasing the boss and not create real good products. This was a turning point, and Jony Ive realized that the team culture was more important to create good products, leaving aside the personal weaknesses of each of the characters in the company.
Take turn to comment that he sees himself as a designer of technology products, and talks about how hard it is often create the appearance of a device taking into account the technical limitations.
Finally, he has made it clear that Apple products and designs represent a set of beliefs, ideas and personalities that are inherent in the company. In fact it represented thus: “Our products are a physical manifestation of a set of beliefs.” It is clear that Jony Ive is definitely the key designer in the XXI century, where art becomes virtually technology. Tomorrow it will be impossible not to mention Jony Ive in the books of art history, especially with the artistic concept around these times.
The interview was extended for thirty-five minutes, we leave above these lines the entire fragment, although subtitles YouTube are regrettable, if you have a medium level of English becomes a very interesting interview for anyone who is knowledgeable of the merits British designer.