Marketplace Is The Only Way To Download Applications On Windows Phone 7 Series[video]

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The one strategy to get well purposes for phones in response to Windows 7 will go in the course of the Market developed with the aid of Microsoft: The Windows phone Market.

One might therefore expect an AppStore-like operating a Todd Higgs believe Microsoft’s out clear and transparent. In short, apart from that, we made a quick list of facts to be learned from the Marketplace:


  • Windows Phone Marketplace appears to take some of the best parts of the App Store and the Android Market and throw them together into a hodgepodge, but they’ve strayed a bit with the trial period system — with the Marketplace, it’s up to the developer to decide how the trial works. There are API hooks to let the developer manage the whole process, actually — to quote Biggs, a game dev could end the trial after you’ve killed 50 trolls, for example. There’s no additional download after the trial expires; the game just unlocks if you choose to buy it.
  • Marketplace membership for developers still costs $99 a year, though Biggs says they’re looking at tweaking the 5-app limit per account present in 6.5 — whether that means they’ll remove the limit altogether, though, we don’t yet know.
  • There are no fees for developers to update their apps, nor fees for users to download them.
  • Speaking of user downloads, you’ll be able to uninstall purchased apps and redownload them at a later time at your leisure — the purchases are tied to your Live account, not your phone, so you can move between devices at will. That’s a Microsoft policy that developers won’t be able to override.
  • If a dev wants to post a free, ad-supported app, they’ve only got two hurdles: the $99 fee and — of course — approval by Microsoft. For ad-supported apps specifically, the company will have some guidelines specifically targeted at making sure the ads are appropriate and germane.
  • Microsoft’s only dealing in real money here — no points (though there’s still an opportunity for direct carrier billing).
  • Though there’s some development synergy between Zune and WP7S at this point (with XNA, specifically), there’s no ecosystem synergy beyond that — different marketplaces for the developers to submit to and manage.
  • You’ll be able to browse and buy apps and games through the Zune desktop clienton your PC.
  • Though there’s no way for end users to purchase and install apps outside of the Marketplace, Microsoft is naturally working on a solution for trialling apps on a limited number of devices; if we had to guess, it’ll be something akin to Apple’s ad hoc installation mode, but Charlie Kindel has said that it won’t be available in the first release of the platform. [via Engadget]


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