Microsoft will pay $250 million to acquire the London startup Swiftkey, creators of the famous keyboard with the same name that uses artificial intelligence to predict what you mean, as reported by Financial Times close to the talks between the two companies sources.
The companies have been talking for months, now it is when the deal is to be closed. SwiftKey Keyboard and other keyboards that use the SDK are present in more than 500 million Android and iOS smartphones. Its technology is a pioneer and improves user productivity making writing predict the words you want to write instantly despite there misprints.
What is important is the acquisition of talent and technology coming from the London-based, Microsoft would have a trump card in its division of Artificial Intelligence and productivity services that complements the large number of acquisitions that takes made Microsoft since the arrival of Satya Nadella: accompli, the famous email application which has used Outlook, Wunderlist, the famous cross-platform task manager and Sunrise, one of the best calendar applications for smartphones.
Despite its valuable technology, the company has always struggled to make money with your keyboard and SDK. They had to free the keyboard application to move to the freemium model selling custom themes for the keyboard. SwiftKey had as main source of income for manufacturers of smartphones that has the application installed or used their SDK to create native keyboards that could replicate their excellent predictive engine. [Via Financial Times]