As of yesterday, Microsoft has opened its official store in New York, precisely on Fifth Avenue a few meters from one of the most iconic Apple Store in the world. The structural similarities between these two stores are obvious. Microsoft chooses a strategy for the opening day of its “flagship store”, that of the commercial launch of the new product family Surface, then Surface and Surface Pro 4 Book. The same will be the one that will host the local launch of Halo at midnight 5 for Xbox One.
Microsoft also moves then in the 5th Avenue, common destination of tourists and visitors to the US city. To celebrate the event and cut the ribbon was Panos Panay, boss of the Surface, with the presence of Kevin Turner, COO of Microsoft, and Bill Madden, head of the retail company. The event was also attended by Richard Buery, deputy mayor of the city, and Minerva Tantoco, the first CTO of New York City.
One in New York is the first “flagship store” of Microsoft, and that’s how it announced the same company. It is the most important in terms of location, and by far the largest in the world in absolute terms. The company currently occupies five floors, including three are open to the public. The first two focus on Microsoft Windows devices, both proprietary and third party, and we also find certain sections of the Xbox division.
A few hours before the opening, Microsoft is staking everything on the new Surface and Surface Pro Book 4, trying to get users to try these Apple devices. A sign reads: “If you carry your iPhone in the store, we’d like to show you how to use Office on the device,” as if to say “revenue, and with the excuse of Office we show the new Surface.” In this context also includes the new Microsoft web site that explains how to ease users to switch from Mac to the surface, with a lot of applications and alternative services that you can use on the device.
The restaurant, located just a few meters away from the store that has become a benchmark for all fans of the apple company, opens today in view of the new products presented at the event held makes some weeks generate excitement and attract new visitors. The expectations placed from the company to this store certainly are very high.
Given the apparent proximity to one of its rivals, it is inevitable that certain types of comments arise regarding this issue. Although we certainly do not expect it to become a reference to the level of the Apple store . Senior director of retail stores Microsoft Soligon Kelly said, referring to this new opening, that if we take our iPhone to the store will be happy to teach him how to use Office.