Microsoft to reduce the minimum price for Surface Pro 3 to compete with the iPad

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Microsoft will present on Tuesday Tablets Surface Pro third generation , the price of which will be in the U.S. for $100 less than the minimum cost of Surface Pro 2 at its launch last year , according to Windows Phone Central. The main objective of the company from Redmond – to entice potential buyers at the leader of the tablet market..

Cost Surface Pro version 3 with the processor Intel Core i3, 4GB of RAM and 64 GB of internal memory is estimated at $799. For comparison – submitted in September last year Surface Pro version of the second generation with 4 GB of RAM and 64 GB of memory cost $899.

Price for “older ” versions Surface Pro 3 will be more. Tablets based on third-generation Intel Core i5 processor with 128 and 256 GB of memory will cost U.S. $999 and $1,299 , respectively. Devices based on the processor Intel Core i7  256 GB and 512 GB will cost $1549 and $1949 respectively.

It is expected that Microsoft will introduce a new version of Surface at a press event in New York on Tuesday . According to rumors , the company can show a mini- version of the tablet Surface Mini c -screen about 8 inches and a new stylus.

Surface Pro 3 is expected to receive a larger screen size than its predecessors – perhaps with a screen diagonal of 12 inches. Among other innovations expected – a slim bezel screen and home button Windows, not located on the horizontal and the vertical panel. Information about the weight of the device , battery life of the battery and the exact size yet.

If the information about both announcements confirmed, the event will be a turning point for Microsoft in terms of brand strategy Surface. The company did not officially disclose the volume of supplies devices, but even the primary dynamics of sales of previous versions Surface seriously not up to the market leader iPad. Perhaps differentiation models in the line will allow Microsoft Surface boost sales and expand the audience devices.

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