Once again applying the Apple iPad with a new campaign. The Website and the commercial entitled “Everything changes with iPad” focus once again on how many daily situations the iPad can be used thanks to its apps.
On the new – previously only accessible in English – Website “Everything changes with iPad” Apple explained that the iPad the way things are done every day changed. “Start a new project, learn a new skill or starting a new hobby”. For these purposes, Apple has put together some apps.
Apple explains how the iPad can help with cooking and is suitable for students. Even Apple shows applications for small businesses. There are also apps for traveling and for the redesign of their own home. All these applications also shows the new iPad commercial.
Even with Your Verses campaign showed Apple how versatile the iPad can be used; in a similar direction was also “Life on iPad”. These campaigns have been focusing less on everyday application areas; Instead, Apple showed Apps for musicians, filmmakers and adventurers. In this respect, the new spot is but in a slightly different direction.