Last month, Nike released a new kind of gadget companion for smartphone owners – a bracelet Nike + FuelBand SE, used to monitor physical activity. Sales of the device launched in early November. Today, the company announced a special version of the accessory is compatible with the color of the flagship phones Apple in color champagne .
Although up to this Apple has been known for its commitment to the black-and- white color scheme , the use of a new color scheme for smart phones was the right marketing ploy . The highest recorded sale resellers just at the golden iPhone 5s, which in many countries is still scarce . For owners of iPhone 5s developed a special model “smart” Bracelet Rose Gold, which was included in a series of Nike “Metaluxe Collection”.
As usual version FuelBand SE Rose Gold has a high mechanical strength , durability and resistance to wetting . The gadget connects to your smartphone via cost-effective wireless interface Bluetooth 4.0 Low Energy (LE).
In addition to their own progress in physical activities , the owner FuelBand SE can compare their results with those of other members of the community through the integration of the device with the online resource for Nike +. Activity is measured in special units NikeFuel, which enables you to record the achievements and even compete with friends.
Worth bracelet FuelBand SE is $149. The price variation in black and beige model – $169. Gross sales closing begin on November 21.