Whether the manufacturer intends the iPhone and iPad to make another fashion breakthrough? This question arises because the latest news from the American corporation. Apple has hired a former executive director of the fashion house Saint Laurent Paul Deneva. He was appointed Vice President of Special Projects.
“We’re thrilled to welcome Paul Deneve to Apple. He’ll be working on special projects as a vice president reporting directly to Tim Cook.”, reports Bloomberg
Recall from 1990 to 1997, Deneuve has worked in Apple – in the management of marketing and sales. Now he took the post of vice-president of the company and will report directly to the head of the corporation to Tim Cook.
It is reported that Deneuve will work on “special projects» Apple, instead of managing retail sales, as expected before. What is this “special projects” as long as no one knows. But we know that once a person Deneuve launched new brands such as Lanvin and Nina Ricci.