In an interview with Reuters news agency, Apple marketing manager Phil Schiller justifies the price of the iPad mini compared its competitions.
“The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices,” Schiller said.
“And now you can get a device that’s even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that,” Schiller said.”
While the American press is rather excited about the arrival of the iPad mini, many people on social networks to criticize the new Apple product because of its price considered “excessive” in relation to competition . It is true that the price of the new iPad in reduced size (329 €) to surprising especially when compared to the Google Nexus 7 proposed at $199.
In an interview with Reuters, the head of Apple’s marketing, Phil Schiller, decided to fight tooth and nail the price of the new tablet:
The iPad is by far the product has the most successful in its class. Until then, the cheapest model sold was $399 and people were buying rather than its competitors. Now, you can get a new device that is still cheaper [...] and I think many customers will be very excited about it, “he said.
Recall that the $329, the iPad is only sold for the mini version without Wi-Fi and GPS chip. To be entitled to a more complete device (Wi-Fi 3G GPS chip), it still will cost $499 at the end of November.