Phil Schiller defends the price of the iPad mini at $329

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In an interview with Reuters news agency, Apple marketing manager Phil Schiller justifies the price of the iPad mini compared its competitions.

“The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices,” Schiller said. 

“And now you can get a device that’s even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that,” Schiller said.”

While the American press is rather excited about the arrival of the iPad mini, many individuals on social networks to criticize the brand new Apple product on account of its value regarded as “extreme” relating to competitors . It’s real that the associated fee of the brand new iPad in lowered measurement (329 €) to stunning particularly when in comparison with the Google Nexus 7 proposed at $199.

In an interview with Reuters, the top of Apple’s advertising, Phil Schiller, determined to combat teeth and nail the associated fee of the brand new pill:

The iPad is by way of some distance the product has essentially the most a success in its classification. Except then, the most cost effective edition bought was once $399 and other people have been shopping for relatively than its rivals. Now, that you may get a brand new tool that’s nonetheless less expensive […] and I believe many purchasers will probably be very serious about it, “he stated.

Bear in mind that the $329, the iPad is handiest bought for the mini model with out Wi-Fi and GPS chip. To be entitled to a extra full instrument (Wi-Fi 3G GPS chip), it nonetheless will value $499 on the finish of November.

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