In an interview with Harry McCracken from TIME , Philip Schiller, senior vice president of worldwide marketing at Apple, said that the consumer no longer require built-in Blu-Ray drive in their Mac.

According to Schiller’s Blu-Ray superfluous, since everything digitally currently be found.Among other things the Mac App Store and iTunes Store are contributing to the transition to digital content.

Schiller said the following about Blu-Ray:

Schiller pointed out that one major application for optical drives, software distribution, has gone largely digital. As for video, he said that “Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology…So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks.”

His preferred Blu-ray alternative? iTunes, of course, which lets you buy a movie and then watch it on all your Apple devices.

Once upon a time, people assumed that Macs’ lack of Blu-ray was a delay, not a permanent decision to fast-forward past it. I told Schiller that I imagined folks don’t ask about it much these days. “Correct,” he said.

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