Qualcomm exec referred to as Apple sixty four-bit A7 processor a “Advertising Gimmick”

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The new Apple A7 processor was created on the basis of a 64- bit architecture used in the smartphone iPhone 5s, – this is more of a marketing statement by the manufacturer , not a real technological breakthrough , since it has no practical benefits or advantages to users of devices it carries. With a report from Qualcomm senior vice president  Chandrasekera Anand , who referred to Cybersecurity.

As stated by Qualcomm, about the A7 in the last couple of weeks, created a lot of noise , but it is – nothing more than a marketing ploy , while in reality, users will not receive any benefit from 64 -bit chip. Vice -President added that the main advantage of 64 -bit chips – is the ability to address more memory , but for the modern tablet or smartphone is irrelevant . 32 -bit chips can address up to 4GB of RAM , while above this threshold is needed is a 64- bit chip .

“iPhone 5S has 1 GB of RAM. In practice , 64 -bit chips needed for enterprise applications that are either working with files over 4 GB, for example, the videos themselves or occupy more than 4 GB of RAM . None of that the iPhone is not “- said in Qualcomm.

Chandrasekera said that Qualcomm was not engaged in testing the performance of A7, but the company has been testing a variety of other 32 – and 64 -bit chips , and came to the conclusion that , all other things being equal , the gain in performance of 64 -bit chips to 32 -bit , no. In addition, the company states that previously heard some of the statements that the 64 -bit chips because of the extended addressing system may be more energy efficient, but the practice tests and it is not yet confirmed .

Independent experts also inclined to believe that the initial benefits of a regular user iPhone and the iPad will be a little bit. This applies mainly to the performance of the operating system iOS 7 and the standard applications , but in the future 64- bit chip will help to bring the platform for Apple mobile devices to the level of your computer.

“64- bit processor in the iPhone and can not carry out that instant revolution , which they say at Apple, but this fact alone suggests that this is a mature and forward-thinking company focused on the future and one step ahead of the competition ” – experts say PCMag.

Qualcomm is not the first time criticizes his rivals. In August, the company questioned the feasibility of using eight-core processors in smartphones . At the request of Qualcomm, the main thing in mobile chips are not the number of cores , and their quality . We claim that each new generation of Snapdragon processor cores being rebuilt to improve their efficiency , while competitors simply double the number of older kernels .

[Via Macworld]

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