The corporate within the subsequent six weeks will post a Net-primarily based tool construction package (SDK) for any content material supplier to create a Roku “channel,” in line with director of company communications Brian Jaquet. He stated there isn’t a price so as to add a channel to the Roku provider however delivered that the corporate reserves the suitable to approve all channels (the way in which Apple does for its App Retailer).
“We’re a gatekeeper within the feel that we wish to ensure that it really works, and that you’ve got the rights to the content material,” Jaquet stated. “If you wish to put up South Park, you higher be Viacom or somebody else who the distribution rights to that.”
Roku’s Channel Retailer helps completely different industry fashions, in step with the corporate, together with subscriptions (like MLB.television and Netflix), pay-per-view or obtain-to-personal (like Amazon.com) and advert-supported content material.