Siri app in the iOS 7 firmware uses Microsoft Bing search engine. The integration demonstrated during the announcement of the new mobile platform at the conference WWDC.
Apple Siri previously used Google default search, now it will be Bing. For Microsoft, the lags significantly behind Google’s share of search on the Internet, translating voice assistant for Apple Bing – a great success. Although Redmond still can not beat Google in direct competition, they got a deal on the use of Yahoo and Bing systems semantic search Facebook Graph Search. Now the coalition against Google came and Apple. According to comScore, the U.S. share of Microsoft’s search for the month rose by almost 0.5% – to 17.3%. Google owns 66.5% of the U.S. search market.
Alternatively, for Fb, Bing gadget performs a backup position. Search outcomes are displayed in Bing customers provided that Fb can’t reply to the request itself. As a result of each Apple, and Fb have an interest to point out their very own outcomes, over time, the share of requests handed thru Bing, could also be lowered.
Be that as it is going to, the steps taken to this point have introduced Microsoft some losses, however regardless of the setbacks, Bing regularly growing the proportion. If this goes on, the hegemony of Google can come to an finish.