In spring of 2012, design studio ADR Studios introduced the concept of camera Socialmatic, implemented in the form of an icon photoservice Instagram. After some time, the company said that the idea resonated with many users on the Internet, so it was decided to carry idea into a real product.
First, ADR Studios tried to raise $50 million to service IndieGoGo service, but the investor refused to cooperate, and the authors of the project have reached an agreement with the manufacturer of Global Mobile Network Inc. As a result, it was announced that in the future will not change the name of the camera and it will be called exactly Socialmatic Instagram.
Socialmatic camera design in the style of the popular service for devices on iOS and Android. It can not only create and print the pictures, similar to the cameras, Polaroid, but also publish them in the social network. The developers promise to begin the massive sales of the gadget at the beginning of 2014. They also decided on the price, Socialmatic Instagram will cost $299.
Socialmatic will be running the Android operating system and will appear in four versions, which differ in terms of memory (16 GB or 32 GB) and wireless connections (Wi-Fi or Wi-Fi +3 G). The device receives a 4.3-inch touch screen, 4GB of internal memory (with support for SD-cards), Bluetooth and GPS, as a 14-megapixel camera, interchangeable lenses (the first to photograph, the second – for 3D-filters and applications for photo processing ) and LED-flash. Once the image is captured, users will be able to edit and publish photos on Instagram or Facebook.