Steve Jobs was the name most used in the media, 2011

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This yr, in line with information company  Reuters , the “Arab spring” or “the royal wedding” have stolen the show in the top of the words most used by the media and social networks, the co-founder of Apple!  The number of occurrences containing “Steve” and “Jobs” is so high that even the death of Osama bin Laden, widely discussed, sometimes behind.


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Citations containing the words “Steve Jobs”, who died in October at the age of 56, cut the grass under foot in the killing of Osama bin Laden 30% analysts said. It is thanks to an algorithm that literally swallowed more than 75,000 digital references across the globe (including social networks) that these results were obtained. In 2010 it was Vuvuzela and oil spill (the one in the Gulf of Mexico) which had been the most popular words.

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