Tim Cook has just issued a statement in which he apologized about Apple Maps. The letter indicates that the Cook regreted that Apple has released a product that does not meet the expectations. Apple will make every effort to make Maps better. The letter is available on the Apple website. Remarkably, Apple CEO makes suggestions on which apps you can use in the meantime, which he emphatically points to the competition:
you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going totheir websites and creating an icon on your home screen to their web app.
It must be painful for Cook to admit this. Apple announced in June proudly own maps app and adopted early departure from Google Maps. The contract with Google was rumored to have more than a year, but Apple wanted to own maps app offering. Previously, Apple in a reaction already know that the new Maps application would be better, as more people use it. The criticism was not so much about the appearance, but incorrect information, cities that had been given a different name and different paths that suddenly appeared to run than in reality.
Below is the full text of the letter read:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.