Amazon criticizes iPad mini in comparison ad


Amazon’ FrontPage shows a striking advertisement in which the merchant’s own Kindle tablet touts mocking the Apple iPad mini is displayed. The ad shows a comparison between the Kindle Fire and the iPad HD Mini.

Under the heading “Much more for less’ put its own Amazon Kindle Fire HD alongside the iPad mini.Amazon focuses on the difference in resolution, HD movies and speakers. The Kindle Fire HD has 216 pixels per inch, while the iPad Mini has about 163 pixels per inch. The Amazon Tablet supports HD movies and TV. The iPad Mini is not.

The biggest difference is in the ad, however the price. The Kindle Fire HD sells for $199 and $329 for the iPad Mini.

“Much more for much less,” says Amazon. The company also presents a quote from tech site Gizmodo. It says: ” your 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.

The Mini iPad was announced last week and has since Friday it has been available for pre- ordering, as reported a 7 minutes later, the white iPad mini was once offered out, then the black adaptation.  The small pill will probably be to be had on Friday, November 2 global sale.

This type of aggressive promoting campaigns spotlight after all by no means the entire story. In regards to the distinction in provide on the apps, for instance, no point out. It’s the first time that Amazon so brazenly criticize a selected extension of a competitor – such assaults normally come from the camp of Samsung.

On the foundation of this failure is most likely the feedback of Apple CEO Tim Prepare dinner.Who lately stated that Apple has no 7-inch pills will do no excellent for the reason that merchandise are.  In keeping with Cook dinner, the present small capsules too many compromises and performs the iPad mini in a complete completely different league.

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