Angela Ahrendts plans to reorganize the Apple Store


angela Ahrendts

The new head of Apple retail and online sales department Angela Ahrendts plans to reorganize Apple Store to improve the quality of customer service, she  is going to change the management system outlets.

New methods of control will be based on sales in each Apple store. Guide outlets are already notified about these plans.

“Ahrendts plans to reorganize the stores, which will be based on the sales of goods. Now Apple Store are not grouped by geographic location and number of units sold in their iPhone, iPad and Mac. Depending on this, will select the style of management and promotion shop that should ultimately improve the quality of customer service, “- writes 9to5Mac.

Angela Ahrendts officially took office as head of the department of Apple retail and online sales in May this year. A few days ago, she wrote an official letter thanking employees for their warm welcome. Top manager noted that she sees great prospects on which to focus and improve the shopping experience in the offline and online stores.

Previously former vice president senior management team visited major Apple Store and held a series of meetings with sales managers. Ahrendts identified three areas for Apple retail: expansion in China, mobile payments and a new shopping experience. According to the publication, Ahrendts expects to open in 2016, about 20 new Apple Store in China. New outlets Apple will be open next year in Italy, Spain, Brazil, Netherlands, France and the United States.

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