Following the financial conference, Apple executives have released some important news and information regarding all products, from the iPhone to Apple Pay. Apple has sold more than 300 million devices over the past 12 months. Apple is working with American Express to bring apple pay in Australia and Canada later this year, and in Spain, Singapore and Hong Kong in 2016.
Gross margins were 39.9%, more than Apple expected, mainly due to the lower costs. Apple ended the quarter with 205 billion dollars in cash, with a sequential increase of 2.8 billion. In the quarter experienced the highest rate of users switched from Android to iPhone, 30%.
Apple ended the quarter with an application for iPhone outstrips supply. iOS 9 is about to become the version of iOS discharged more time by the users. More than 50 companies are working on compatible accessories HomeKit. iOS News is already used by 40 million people and will soon arrive in other countries, after the US, UK and Australia.
Total sales of the iPhone have increased by 120% in China. The average iPhone sold is $670, an increase of $67 from a year ago. LTE penetration in emerging markets remains low, giving more space for the growth of the iPhone in those markets.
Cook confirmed that China represents a key market for Apple in the future and that today the company is well positioned, thanks to the excellent results of the iPhone. Then Apple will focus increasingly on the Update program, which allows the United States to have a new iPhone every year by paying a monthly fee.
In the fourth fiscal quarter Apple generated sales in the amount of $51.5 billion with a profit of $11.1 billion, or $1.96 per share. The profit margin was 39.9 percent. All of these values are higher than in the fourth quarter of 2014: At that time, Apple posted revenue of $42.1 billion at $8.5 billion profit and a profit margin of 38 percent. The fourth quarter 2015 is thus another record quarter.
Apple today announced financial results for its fiscal 2015 fourth quarter ended September 26, 2015. The Company posted quarterly revenue of $51.5 billion and quarterly net profit of $11.1 billion, or $1.96 per diluted share. These results compare to revenue of $42.1 billion and net profit of $8.5 billion, or $1.42 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 38 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.
In the fourth fiscal quarter 2015 Apple could sell 48 million iPhones; a year earlier the figure was 39.2 million. The iPhone 6s appeared only at the very end of the quarter, the demand for the new model should have therefore not yet had such a big impact. The Mac sales increased slightly to 5.7 million, last year there were still 5.5 million. However, the iPad remains a problem child: Sales figures fell to 9.9 million, last year there were still 12.3 million.
Apple investors, meanwhile, are looking forward to a renewed dividend of $0.52 per share, which Apple will pay 12 November. Despite renewed Payments to shareholders Apple now holds a proud $205.6 billion in cash reserves. Throughout fiscal 2015, Apple posted revenue $233.7 billion and $53.4 billion profit. This is also a new record.