Apple overtook Google and Coca-Cola within the rating of the most costly manufacturers on this planet . In keeping with the survey by using the consulting agency Interbrand, the price of the iPhone maker has elevated throughout 2013 by means of 28 %, which allowed Apple to turn out to be the most costly model on the earth: its price is estimated at $ninety eight billion.

Model search massive confirmed even larger boom charges (34 %) and took 2d location with $ninety three billion the earlier chief Coca-Cola has been shifted to the 0.33 place rankings : a price of $seventy nine billion 213 million producer of carbonated beverage for the primary time the closing 10 years has misplaced the primary position in relation to model , and Google has by no means climbed so excessive .

The highest 5 most beneficial manufacturers on the planet additionally contains IBM ($seventy eight billion , +four %) and Microsoft ($fifty nine billion, +three %). They’re adopted by using Normal Electrical ($forty six billion  , +7%), McDonald’s ($forty one billion, +5%), Samsung ($39 billion , +20%), Intel ($37 billion , -5% ) and Toyota ($35 billion , +17 %).

From the Eastern automaker at the back of manufacturers Mercedes-Benz ($31 billion, +6 %) and BMW, which occupy eleven and 12 positions , respectively. Disney ($28 billion) is positioned on the 14th situation , Gillette ($25 billion) – on the sixteenth . The least pricey model model Louis Vuitton ($24 billion ) allowed him to take seventeenth situation , and no longer a lot of it in the back of a big H & M ($18 billion, 21 th) .

The ten most beneficial manufacturers on the planet by means of Interbrand:


  • Apple – $ninety eight billion
  • Google – $ninety three billion
  • Coca-Cola – $seventy nine billion
  • IBM – $seventy eight billion
  • Microsoft – $fifty nine billion
  • Common Electrical – $forty six billion
  • McDonald’s – $forty one billion
  • Samsung – $39 billion
  • Intel – $37 billion
  • Toyota – $35 billion

Interbrand was once based in 1974 and focuses on model consulting. Valuation of the corporate’s manufacturers made ​​Interbrand by itself methodology.

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