Apple and IBM will jointly create mobile applications intended for corporate users, as well as releasing the iPhone and iPad. On Tuesday,  Tim Cook and Virginia Rometta told reporters.

“In 1984, we were rivals. In 2014, do not think you can find two as mutually complementary companies. “This is truly a landmark agreement, “- said Cook.


Apple has teamed up with former arch-rival, IBM for the joint attack on the corporate market. Convince business users to upgrade to the iPhone and iPad have supplied Apple products with  IBM software solutions in the field of security, big data and analytics. After the conclusion of an agreement with the CEO Ginny Rometta Apple CEO Tim Cook has sent a letter to employees in which he explained what made him to join forces with a former rival.

Apple always focused mainly on consumer devices and does not have the understanding of the needs and demands of corporate customers as IBM. According to Tim Cook, IBM with its enterprise software, cloud and big data analysis, and Apple with its easy-to-use devices thoughtful – ideally suited to each other pieces of the puzzle.

In the IBM framework creates for Apple more than 100 business applications that will run exclusively on the iPhone and iPad. AppleCare Service will provide technical support for these applications. IBM also will sell the Apple device to its customers. Cooperation is beneficial for Apple that the company will be able to win a larger share of the corporate market. IBM, in turn, will be able to meet the needs of its customers, who are asking to create more services on mobile devices.

This landmark partnership aimed at radically changing business processes and address critical challenges of mobility in the corporate sphere to move into a new era of mobile business based on four key features:

  • A new class of enterprise solutions, consisting of more than 100 proposals for various industries, including the newly developed built-in applications for the iPhone and iPad;
  • IBM cloud optimized for iOS, including device management, security, analytics and integration of mobile devices;
  • New AppleCare service and support options aimed at the needs of corporate customers;
  • new bundled offerings from IBM delivers activation and subsequent fleet management devices.
  • New solutions for IBM MobileFirst iOS will be developed through an exclusive cooperation with the activation strengths of each company: IBM expertise in big data and analytics, which provides more than 100 000 sectoral and specialized consultants and developers, combined with knowledge of Apple in creating a special user experience, integration of devices, software and platforms for application development.

This combination allows you to create applications that can convert the separate spheres of the companies and their employees using iPhone and iPad, allowing you to reach new heights of performance, efficiency and satisfaction of business users faster and easier than ever before.

mg_8023_v1_5x7x300_ja_fPart of an exclusive agreement for IBM MobileFirst iOS is the possibility of selling the iPhone and iPad by IBM for its corporate clients around the world with industry-specific solutions.


Today, we announced a groundbreaking new partnership with IBM that will enable enterprises to put the power of big data analytics at their employees’ fingertips on their iOS device. This exclusive global partnership brings together Apple’s legendary ease-of-use and integrated hardware and software with IBM’s unmatched industry depth, enterprise software and expertise in big data analytics.

It also builds on the incredible momentum in Apple’s enterprise business. iPhone and iPad can be found in 98% of the Fortune 500. People love to use iOS devices and Apple delivers the things companies need most — security and scalable deployment along with a powerful platform for apps. With this announcement, we’re now putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something only Apple and IBM can deliver.

IBM is known for helping customers leverage big data and analytics to make their businesses run better. With over 100,000 consultants and sales professionals, they also have massive scale and global reach. IBM’s sales and consulting teams will also be selling iPad, iPhone and AppleCare for Enterprise as part of the partnership.

This partnership brings together the best of both companies. It’s great news for Apple, IBM and for enterprise customers worldwide and I’m really excited to see it take off.


“Mobility in conjunction with cloud services and new technologies of data transmission completely transforms how corporations work and our industry, allowing people to look at completely different processes in different areas and activities, – said Ginny Rometta, president and CEO of IBM.


Partnership with Apple is based on IBM’s analytics leadership , cloud computing, software and services, will be the driving force that helps us to deliver these innovations to customers worldwide. We are extremely pleased to be joining with Apple, innovative products that have changed our lives and entered it so closely that we can not do without them. Our alliance will allow in the same way to change the approach to work in a corporate environment as individuals and entire companies and industries. ”

Collaboration between the two giants in the corporate sector – bad news for BlackBerry, the main course which is aimed just at the corporate and business solutions. Given the already difficult situation of the company, which is doing its utmost to survive and return to profits generated by the alliance “Apple + IBM” Canadian vendor can not win. Market it feels BlackBerry shares fell 4%.

The partnership also creates a challenging environment for Microsoft, which is also actively engaged in the enterprise cloud computing and mobile services.

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