Apple announced ‘Shot on iPhone Challenge’ to find the ten best shots made with iPhone by users all over the world. The selected images will be used throughout the company’s marketing material, from the web to billboards.
A professional photographer sent a letter to Tim Cook, then also shared on Reddit. In the letter, the photographer points out that Apple will use these photos all over the world for marketing campaigns that will last a whole year and that, precisely for this reason, the winners should be rewarded with sums of money and not just with simple photo credit in change of the exclusive commercial property of every single image.
Photographer Trevor Mahlmann suggests a commission of $ 10,000 per photo per photo, as those images will be used to sell more iPhones. A sum justified also by the fact that those photos, once selected and used by Apple, cannot be licensed to anyone else
” Post your best photo taken on iPhone to Instagram or Twitter with the #ShotOniPhone hashtag to participate in the Shot on iPhone Challenge. Weibo users can participate as well using #ShotOniPhone#. In the image caption, note which model was used. Alternatively, you can also submit the photo in its highest resolution to firstname.lastname@example.org with the file format ‘firstname_lastname_iphonemodel.’ Photos can be straight from the camera, edited through Apple’s editing tools in the Photos app or with third-party software. Submissions for photos begins at 12:01 a.m. PST on January 22 and ends at 11:59 p.m. PST on February 7. You must be 18 years of age or older to participate, and this challenge is not open to Apple employees or their immediate families.
Apple is aiming at amateur photographers who would be delighted to see their name associated with photos that go around the world. If Apple had offered cash prizes, professional photographers would certainly have participated, taking away any hope from everyone else. In short, if Apple had wanted a professional photographer, it would have simply selected, contacted and paid the best.
For more details, visit Apple’s challenge rules here.
( Source: Apple )