Apple has decided to once again cut the price of the new iPhone 6s and 6s Plus in India, which now cost 15% less. A cut so important on the price of a device released only a few months ago is a small failure for Apple in India. In October, the situation seemed very positive, given that the country had been sold over 320,000 devices, but then things changed and in November there was a decline of 62%, with only 120,000 iPhone 6s and 6s Plus sold .
Now, Apple has decided to once again cut the price by 15%, and now an iPhone 6s 16GB costs the equivalent of $732. Prices in India goes as follows:
- iPhone 6s, 16GB – Rs 48,499 (was Rs 62,000)
- iPhone 6s, 64GB – Rs 62,849 (was Rs 72,000)
- iPhone 6s, 128GB – Rs 74,940 (was Rs 82,000)
- iPhone 6s Plus, 16GB – Rs 61,699 (was Rs 72,000)
- iPhone 6s Plus, 64GB – Rs 75,499 (was Rs 82,000)
- iPhone 6s Plus, 128GB – Rs 85,999 (was Rs 92,000)
India is an important market for Apple, since there are millions of potential customers, but the difficulties are many. First the price and taxes: the government provides for higher fees for foreign companies that do not produce the devices in India.
For this reason, Apple is planning to partner with Foxconn to open some factories in India and started the production of the next iPhone. Only in this way, the company could offer even more affordable prices and compete with Samsung, which has long produced some smartphones in the country and then pay less tax.