Apple is concerned about competition from manufacturers of smartphones with larger screens and low-end models under the operating system Android. The information was made public at the trial against Samsung, in which the iPhone maker filed a lawsuit last $2 billion for the “systematic violation” of patents.
According to Re / code with reference to an internal document in Apple concerned about the prevalence of “big » Android- smartphone and models with low price , which , as noted in Cupertino, has a negative impact on sales of iPhone.
“Competitors seriously extended the diversity of their hardware solutions and ecosystems ” – writes salesperson Apple reported for the company’s management . Part of the document was made public on Friday at the trial of Apple and Samsung.
From other “problematic” issues identified in the report : Android- competitors spend big budgets on advertising and promotion models for the operating channels. In Cupertino fear that mobile operators are even interested in restricting sales of iPhone, as is the case with Apple smartphones are forced to subsidize more than the sale of devices of other manufacturers ” – conveys Re / code.
Samsung led the document during cross-examination Apple’s vice president of marketing Phil Schiller . In response, a top manager said that this report does not reflect the position of the public and contains information which he largely disagrees. However, he acknowledged that the growth of the mobile market now is mainly achieved through budget smartphones that cost less than $ 300 , as well as by vehicles costing more than $300 , which are equipped with large displays .
As is known, large screen equipped almost every flagship Android- communicator . Front panel size of 5-5,2 inches is, for example, the Samsung Galaxy S5, Sony Xperia Z2, HTC One (M8), LG G2 and others. Apple has long resisted this trend , considering that a large display awkward to use with one hand. However, the fall of 2012 , the company released the iPhone 5, increasing the height of the screen from 3.5 to 4 inches. In width , however , the device is virtually unchanged . Modern models – iPhone 5s and iPhone 5c – display size is also equal to 4 inches.
According to unconfirmed reports , iPhone 6 , which is scheduled for release in September , will be presented in two modifications – with screen sizes of 4.7 and 5.5 inches.