MacBook Air

The world of computers changes radically, again. We are facing an epochal change in the status quo, and only Apple could make it so immediately understandable and available on a large scale. Introducing the new MacBook Air with Apple Silicon, based on ARM architecture. The MacBook Air, one of the most popular Macs ever, capable of defining an entire category and entering any home, office, or school for various needs, is now made truly incredible with the M1 chip, based on Apple Silicon.

Performance improves 3.5 times compared to the past, with graphics improving five times compared to the previous model with Intel. Even in comparison with a Windows PC of the same category, Apple Silicon wins and beats the competition. The Neural Engine then, associated with the most important applications, increases the possibilities in terms of creativity, and Machine Learning is nine times faster. The SSD is twice as fast and reaches up to 2TB. The camera has also been improved, with improvements that include noise reduction, wider dynamic range, improved auto white balance, and ML-optimized face detection. Unfortunately, even on the new models, the camera is stuck at 720p resolution.

The “Magic Keyboard” integrates the Touch ID, the unified memory reaches up to 16GB, and the Secure Enclave is present for maximum security. The display is a 13.3-inch Retina type with P3 wide color gamut. Still, this MacBook Air supports up to 6 more hours of battery for a total of around 18 hours and is quiet, fanless. Does it remind you of an early “prototype” called MacBook with Intel fanless chip? A complete synergy, as we have seen over the years with iPhone, iPad, and Apple Watch. A chip, in addition to 5 nanometers, with best-in-class performance and very high energy efficiency, developed specifically for the computer on which it is mounted and optimized in synergy with macOS Big Sur, the new Apple operating system that arrives on November 12th.

Everything becomes lightning-fast and immediately usable, creative projects can enjoy a lot of extra power, in the graphic, video, or music field. And, to help the transition, comes Rosetta 2 which helps emulate Intel x86 architecture software on this new ARM architecture that will natively support iOS and iPadOS apps for the best possible user experience.

This MacBook Air is available today, starting at $1,299 with delivery on November 17th. It is not the only one of today but it is the first of this new series that also includes Mac mini and 13-inch MacBook Pro.

The transition will take place in the coming months and years but the first step is taken and we start with a new chapter in the history of Mac and, consequently, of Apple.

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