Buying a new Apple smartphone does not mean getting more users, since many iPhone and iPad users go back to the Apple Store for a replacement or return once bought. According to a new study by Consumer Intelligence Research Partners (CIRP), the ranks of the new owners of Apple products are replenished slowly than before.
According to the study , 65 % of those who purchased the iPhone 5s or iPhone 5c to 20 September 2013 , already own a previous version of the iPhone. And last year, the percentage of users was lower . The share of people moving from alternative platforms for iOS, after the release of the iPhone 5 was 45 %.
“Ideally Apple should attract a significant share of customers with Android and other mobile platforms – says the findings Mike Levine of CIRP. – In the case of the recent launch of the product , the percentage of buyers who own iPhone, has increased. Perhaps this is due to the general decrease in audiences of ordinary cell phones and smaller percentage of customers migrating from such tubes on the iPhone, a year ago. “
Analysts noted that the number of users who have upgraded flagship model ( switched from iPhone 5 to iPhone 5s), this year is only 6% , while the previous year the proportion of users who have decided to upgrade to the newest iPhone 4s at the time of the iPhone 5 was 12 %.
CIRP study was carried out during the last month of 400 buyers of Apple’s smartphone in the U.S..
Up to now stated identical developments and analysts from Piper Jaffray. As suggested in a up to date learn about by way of the company of people who bought the iPad Air on the primary day of gross sales , seventy five % already personal a earlier model of the iPad, with 18% of consumers are going to proceed to make use of each gadgets . More often than not , the usage of the farm to 2 capsules – outdated and new – see the house owners of the primary technology iPad mini , now appear intently to the entire-measurement version .