Numerous reports state that the price of iPhone 8 will start from $1,000 up, analyst Steven Milunovich of UBS believes that the next Apple smartphone price will start instead of $850, slightly more than expected 7s iPhone and Samsung Galaxy S8.
According to the analyst of UBS, the iPhone 8 will cost $1,000, but much less, with prices expected to start from $850, about $200 more than the current 32GB iPhone 7 and $80 more than the 7 Plus 32GB.
Milunovich said that Apple is aware of the fact that, by starting prices of $1,000, would hinder the spread of the new iPhone, as few are willing to spend so much on a smartphone just to high range. The new iPhone 7s and 7s Plus, instead, should cost about $100 less than the current models. Thanks to this move, Apple could increase its presence in the Chinese and Indian markets that are fundamental to grow the market share of the iPhone.
Why the price of iPhone 8 will be higher to the iPhone 7 Plus?
And is that in the last hours, one analysts of those who who weigh scales ensures that the price of the iPhone 8 would exceed $900, ie the price of Samsung Galaxy S8+. From the analysis of UBS, Steven Mulinovich, who states that a base model of 64GB would begin to be commercialized around the $900, to price to that, applying the taxes of our country, if would approach more to $1,000.
With this pricing strategy, the analyst believes that 45% of iPhones sold between 2017 and the end of 2018 will be 8 iPhone, thus allowing Apple to also increase the average selling price of its smartphones from $667 to $692, with a gross margin unchanged and equal to 38.5%.