Apple Reportedly to launch its own online radio service in early 2013



Apple reportedly is getting ready to team up with major record labels to start  Pandora killer internet radio service to be released in 2013, reports Bloomberg, the new online service will run on iPhone, iPad, iPod touch, a Mac, and also, possibly PC. Thus, as expected, the service will not work on smartphones and tablets running Android.

“Apple Inc. and major music labels have intensified negotiations to start an advertising-supported Internet radio service by early next year, according to people with knowledge of the talks.

Talks are centered in part around how to share ad revenue and a deal could be reached by mid-November, with Apple starting a service within the first three months of 2013, said the people, who asked not to be named because discussions are still in progress.”

Apple talks with the record companies are, above all, on the hare of advertising revenues. In addition to payment for the license, the labels want to receive royalties from the sale of advertising on the service, and also want to be able to place their own ads.

It is learned that the top managers of musical units Universal Music Group, Warner Music Group and Sony Corp have visited Apple’s headquarters in Cupertino in recent weeks. According to them, an agreement may be reached as early as mid-November of this year and the launch of the service – in the first quarter of 2013.

Compete with already gained popularity Pandora Apple plans through greater flexibility in listening to the music for the users. A feature of this service is to adapt to the tastes of broadcast content listeners in real time – the music for the user selected in accordance with the preferences to show them before.

Apple representatives declined to comment on possible plans to launch an iAd-supported internet the radio service.

[via Bloomberg]

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