December 1 is World AIDS Day. A week before this event, Apple launched a massive rally in support of the fund (RED) and the fight against a terrible disease. In addition, the campaign was launched in the App Store, all proceeds from which will be transferred to the fund, as well as measures announced in the company’s own shops.

Any user of Apple mobile devices can now see an updated App Store using iTunes on a PC or embedded application for iOS. The store is running a separate section “Applications (RED)», devoted to the World AIDS Day. 25 games and programs (23 in the Russian App Store) updated by painting their icons in red color and giving users the appropriate unique content. It is important to note that all the funds that will be able to help out this application in the period from 24 November to 7 December, will be donated to the fund (RED).


Angry Birds, Clash of Clans, FIFA 15, Monument Valley, Rayman Fiesta Run, Threes! – These and many other applications are taking part in the campaign under the auspices of Apple and (RED). The developers of each game or program to decide what content to add to your project. For example, in Threes! appeared red design theme of the playing field and in the Monument Valley became available a new level. Anyone who buys this application or any built-in buying it, participates in a charity event. Apple stresses that the fund (RED) will be transferred to 100% of the funds.


Another means of replenishment fund will be selling in Apple Store, perfect for Black Friday and Cyber Monday thereafter. The company will transfer part of the proceeds to the difficult fight against AIDS. Of course, special attention in the coming weeks will be devoted to special devices and accessories Apple in red belonging to categories (Product) RED. The company’s website launched a special section where items can be purchased at apple.com/red

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