Apple officially launched in Italy its iPhone trade-in program. This service provides an opportunity after purchase any brand of smartphone to buy to replace the old model of the latest iPhone. The trade-in program also operates in the U.S., Canada, UK, Germany and France.
Apple has launched this program in August 2013, in October, the program started to be expanded , in the UK Apple Store. In France, the service was launched on March 3 in Canada – March 10, Germany – April 7, 2014. Customers can bring their old iPhone to the Apple store and the employee rate its value. As a result, the corresponding amount will be credited as gift card, which can be paid for the purchase of a new smartphone. For example, for a 16 GB version of the iPhone 5 in good condition, you can get you 220 euros. Cash outt. At the same time, under the terms of the program, new devices must be “tied” to the mobile network operator and activated on the spot.
Trade-in program for Apple – a tool to stimulate the replacement phone: buyers who come to upgrade, can bring the machine to the Apple Store and the cost will be counted against the new purchase.
According to rumors, Apple is planning to launch a scheme to trade-in their own stores in other countries, but, the time the company has not yet decided.