On July 10, Apple launched a new advertising campaign on the iPhone 6. The campaign ends with the slogan “if not an iPhone is not an iPhone,” which do not know if will be as successful as the announcement BMW saying “is not the same drive to drive” in a clear reference to it is not important things we do, if not how we do them. Apple started the campaign with two ads, one entitled “Hardware & Software” and the other “Loved”.

A few hours ago, Apple launched the third ad ad campaign “If it’s not an iPhone, it’s not an iPhone,” which are entitled “Amazing Apps”. With similar to the previous two, about 30 seconds long and without focusing on anything concrete, format Apple explains that there are more than 1,500,000 applications best for iPhone.

Perhaps the most important sentence of the announcement is when he says that “it is more than a million and a half handpicked applications” on what we think is a small dart thrown to other app stores that are not famous precisely for filtering Content developers who send them.

This is the second promotional campaign about the iPhone 6, the first a gallery of photos and videos that can see images taken with an iPhone 6. That campaign is called “Shot on iPhone 6” and in it we can see images taken in all conditions, as well as videos in slow motion. The curious thing about this campaign is that it was released the day after the presentation of Samsung Galaxy S6 and shameful manipulation of the photos in the camera comparison Galaxy S6 and the iPhone 6.

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