Apple officially welcomed headphone manufacturer Beats Electronics of the Company. On the website of the corporation there was a special page “Welcome to the family.”
“Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further. And we can’t wait to hear what’s next. “- said in a statement Apple.
Apple Agreement to acquire Beats Electronics Music was announced in May this year. Purchase became the largest in the 38-year history of the Californian giant who prefer to buy small startups. Under the deal, to Apple, in addition to the founders, and business goes on production line of headphones manufactured under the brand Beats.
Audio streaming service Beats Music will also be part manufacturer iPhone. The Corporation will pay for the asset $2.6 billion in cash and 400 million in shares.
“Music is an important part of our lives, so we continue to invest in music, combine an outstanding team and continue to create the most innovative music products and services around the world,” – said Apple CEO Tim Cook.
Co-founders of Beats Jimmy Yovin and Dr. Dre joined Apple team as vice president for Internet services and software, Eddy Cue. According to him, with the acquisition of Beats line music services, Apple will become even more diverse: from the usual services, such as listening to music using iTunes Radio and purchase of musical content in the iTunes Store, added Beats Music, to listen to music streamed and create personalized playlists.