In step with an annual rating of the a hundred strongest world manufacturers, printed through the agency Millward Brown, the workforce Apple has surpassed Google , the chief of the rating for 4 years as probably the most winning international model. The Apple model worth is estimated at $153.three billion , a rise of eighty four%, whereas Google's declined by way of 2% 12 months on 12 months, accomplishing $111.5 billion.
The success of the iPhone and iPad played in favor of Apple, which is already part of the largest securities market valuations in high-tech. More generally, growth in sales of mobile products benefits all registered high-tech and telecom.
" By extending its brand and constantly innovating, Apple has kept its ability to sell its products with a price premium + + even in times of economic uncertainty, and write a beautiful story that other brands can now draw "said Eileen Campbell, CEO of Millward Brown. Since 2006, the value increased by 859%.
Top 5 most powerful brands ranking this year is the following: Apple ($153 billion), Google (111 billion), IBM (100 billion), McDonald's (81 billion) and Microsoft ( $78 billion).
The first French brand, Louis Vuitton, not only ranks the 26th place worldwide, in all economic sectors (and first on luxury) with a valuation of $24.3 billion, up 23%.
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