Apple sold 10 million of iPhone 6 and iPhone 6 Plus during its launch weekend, announced bu the company. The figure includes two versions of the new model but the breakdown between 6 and 6 Plus. It would be surprising indeed that Apple describes this segmentation – it never does for 5c / 5s and does not do more for its laptops – it is a strategic information. These include 10 million three days of trading since Friday, and the pre-orders have turned into deliveries. This means that the overall number of first sales is certainly even higher.
In 2013, the first weekend of release had resulted in 9 million iPhone 5s 5c and sold. The only difference is, China was absent the first countries served this year, for others, were identical (United States, Canada, Asutralie, France, England, Germany, Singapore, Japan and Hong Kong). Apple reiterated its goal of marketing in 115 countries before Christmas.
In the press release from Apple, Tim Cook welcomes score (see also time up to 6 on the iPhone Apple Store). Retail, China is still not present in the list of some 20 countries that will participate in the second phase launch on Friday.
Apple® today announced it has sold over 10 million new iPhone® 6 and iPhone 6 Plus models, a new record, just three days after the launch on September 19. iPhone 6 and iPhone 6 Plus are available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK and will be available in more than 20 additional countries on September 26. The new iPhones will be available in 115 countries by the end of the year.
MacStories has done a graph showing sales growth during those first weekends of marketing. Certainly, the years are not always comparable.
Initially, only the United States had the iPhone and the rest of the world followed over months. 2013 also inaugurated a launch of two ranges (Apple had also not submitted on pre-orders). But put into perspective remains interesting. A figure to provide another point of comparison between the two extremes in July Microsoft announced that it had sold 5.8 million Lumia in the last quarter …